VanLaningham & Associates

Truth

When it comes to lawyer commercials they're all pretty much the same - "insurance companies are the bad guys and lawyers are the good guys". In this campaign for VanLaningham & Assoc. we keep the same basic message but deviate from the expected by exposing the real intentions of Insurance companies. The campaign centers around the obnoxious and tawdry approach of insurance agent, Chet Smurlager. In this spot insurance agent Chet reveals company secrets in his usual over-the-top sales approach from a mahogany paneled office. The spot worked well in differentiating VanLaningham from its competitors and more importantly in generating more business for the firm. It was an incredibly rewarding experience to write and direct the campaign.