Among soy's many health benefits, the most well known is menopause relief. Soy offers a pure, organic solution to the questionable and increasingly risky hormone replacement therapies. I wrote and designed this ad to build awareness for the powerful natural alternative of soy protein. It was a bit of a challenge to get inside the head of a menopausal woman, but when I did, it became clear hot flashes are at the top of the list for discomfort.  My many conversations with women and research of my own inspired this headline.
AWARDS: Entrepreneur Magazine - Focus of A+ Plus Ads column  -  US Ad Review