This unique non-profit encourages philanthropy by promoting the emotional and physical well being of those who routinely and generously give. Philanthropy Project refers to this as a "glow" with each cause having its unique glow color. Philanthropy Project came to AOL News to get the word out in the form of a "Philanthropy News" section for AOL News. The design delivers on the "give and glow" concept with a wide spectrum of color held together with striations and transparency.