In a partnership with MTV U, AOL News launched BrightHall.com, with a clear mission of bringing the insightful perspective of college students to the masses. With a strong team of student journalists covering a variety of issues and topics Brighthall quickly built a large audience. This original logo concept speaks to the brand's irreverent, anti-establishment tone with heraldry that makes Bright Hall feel like it could be an actual place on campuses anywhere.