JSYK is a site dedicated to speaking to the "tweener" - kids age 9-12. With so many sites talking to either elementary kids or teenagers, the tween category is wide open. JSYK jumps in head first into tween scene with a site speaking to the unique issues and interest of this age group.
The logo is simply about having fun. The logo and backgrounds are intended to frequently change, focusing attention on the emotion behind the brand rather than one consistent execution. With exclusive celebrity interviews & red carpet events, JSYK is quickly becoming one of the most popular tween sites on the web.