Committed to elevating its image above the tarnished stereotype of personal injury lawyers, VanLaningham & Associates knew it needed a unexpected solution for its identity. The brief was simple, find a way to stand out without using marble, scales of justice, roman columns or gavels. This led to a logo that felt more like a symbol for secret super hero society than a law firm. The strategy worked as shown by broad awareness for the mark and more importantly a practice that has grown to be one of the largest firms in its area.