As part of its commitment to community development through sports, music, and entertainment Burger King started Kings Of The Court, a  3-on-3 basketball tournament held in 16 cities throughout the country. The events include an amateur basketball tournament, half-time events, video game tournament, celebrity DJ's, and a celebrity host. The tour bus transports the production team while generating buzz on the road and in each of the tour cities. This was a great opportunity to expand on the design language for the brand and to see my work larger than life.


* Work shown is the intellectual property of Mitre Agency and is shown with their permission