Just weeks prior to the 2006 A Plus Schools National Conference, A Plus was able to secure low cost custom water bottles for its attendants. I wanted to leverage this unique opportunity to design a water label in a way that connected back to the conference. After studying the conference art I had previously done, the H and the O in school jumped out at me. A simple "2" was all the label needed to speak to both the conference and the water.


* Work shown is the intellectual property of Mitre Agency and is shown with their permission