Once just a franchise blog of AOL Sports, Fanhouse eventually became the hottest section of the site. The popularity of Fanhouse eventually led AOL Sports to change its name to Fanhouse and change its content from wire feeds to original news and opinion from the "voice of the fan". Fanhouse has been able to recruit some of the most well known journalists in nearly every sport. This early concept for the redesign delivers on the raw passion and energy of the fan with a distinct visual language and interface.