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AOL Sports

NCAA March Madness 08

For the 2008 NCAA Basketball tournament AOL Sports secured the sponsorship of Audi and required a visual solution that would stand out from the expected,feel connected to Audi and integrated into AOL Sports . The combination of blackletter type, a red, black and white palette, and gritty smoke texture set the experience far apart and contributed to the most successful March Madness to date for AOL Sports.